Emerging Michigan-hailing act PRIV ruminates on feeling lost and lonely in pursuit of their dreams on emotive new track ‘numb’. Bringing a vibrant but vulnerable vibe, cushioned by his trademark hyper-pop artistry, it's a delicate production that dives into the thin balance of managing the difficulties and burdens of our personal lives alongside the desire to achieve our goals. The track reminds us that trying to juggle it all can leave you feeling overworked and numb. Drawn from personal experience to deliver a thoughtful message that’s intimate yet relatable, the track is a sign of a rising talent’s well-honed passion and skill. -Malvika Padin